Benoit Mongrain - February 3, 2023
Promoting tourism through games!
The tourism industry is constantly evolving, and cities are looking for new ways to stand out and offer unique experiences to visitors. An alternate reality game design service for the city tourism industry can be an innovative way to promote a destination while enhancing the visitor experience.
Alternate reality games, also called ARGs, are interactive tools used to entertain or educate players on a specific theme. In the case of the tourism industry, these games can be used to promote a destination, teach the history of the city or raise awareness of local issues.
An alternate reality game design service for the city tourism industry can offer a variety of services, such as creating custom games, setting up game routes around the city, and setting up game-based marketing campaigns.
To create an alternate reality game for the tourism industry, a game designer will work closely with city representatives to understand the goals of the promotional campaign, as well as the strengths of the destination to be highlighted. Game designers will then be able to use this information to create interactive challenges and activities for players.
Games can take the form of outdoor role-playing games, puzzles to be solved in historical locations, or mobile applications that guide players through the city while introducing them to cultural or historical points of interest. Players can be tourists or locals, and games can be adapted to different levels of difficulty to suit a variety of audiences.
By using alternate reality games to promote a destination, cities can offer a more immersive and interactive travel experience. Players will have the opportunity to discover aspects of the city they might not have otherwise discovered, and they will be encouraged to explore neighborhoods or points of interest they might not have visited. Games can also be used to educate visitors about local issues, such as environmental conservation or the city's cultural history.
Another benefit of using alternate reality games for the tourism industry is that they can be used to generate data about visitors and their behavior. Cities can use this data to improve the visitor experience and tailor promotional campaigns accordingly.
Finally, an alternate reality game design service for the city's tourism industry can also provide opportunities for partnerships with local businesses. For example, companies can sponsor puzzles or challenges in the games, providing additional exposure for their brand while supporting the city's promotional efforts.
In summary, an alternate reality game design service for the city tourism industry can offer a variety of services to promote a destination in an innovative and interactive way. Games can be used to teach the history of the city, educate visitors on local issues, and generate visitor data. Opportunities to partner with local businesses can also provide additional benefits.